It reaped huge benefits simply from being the only analytics tool available for the growing number of companies using Stripe to process payments. When Baremetrics rolled out their SaaS analytics integration for Stripe, they immediately took first-mover advantage. It’s all about finding the right opportunity. Figure out the right platform to useįounder, startup advisor and former VP of Growth at HubSpot Brian Balfour says, “ products are built to take advantage of specific channels.” When you build a product on a platform that’s taking off, your product has the chance to thrive alongside it. But don’t stop there, you’ll need to keep looking for opportunities to grow your customer base. You can do the same thing to grow if you choose the right platform, partner at the right time and use it to solve customer pain. They’re constantly adapting their strategies to keep growing and meeting the needs of their growing customer base. Partnering with Stripe allowed Baremetrics to get out and in front of millions of potential customers. They got in at the right time and rode Stripe’s massive wave of popularity to grow their business.

Baremetrics, a subscription analytics service, took this approach when they partnered with Stripe, an online payments platform.

One way to drive engagement and growth is with the help of a platform that already has access to millions of people. As we’ve said time and again, even if you have a great product, simply launching it and hoping for the best won’t get you far.

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